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Customer Discovery

Customer Discovery

What is Customer Discovery? Customer discovery is the means of focusing on the four blocks of the lean canvas (customer segment, problem, solution, and unique

Analyzing your data

Analyzing Your Data

After collecting data from all your sources, the next thing to do is to analyze them. What is Data Analysis? Data analysis is a process

An Interview With Jean-Paul Nageri

An Interview With Jean-Paul Nageri

Jean-Paul is a Ugandan. He is the CEO and founder of Sio Valley Foods and Sio Valley Technologies. Jean-Paul shares how his technology and invention

Data Collection

Data Collection

During the process of market research, data collection is among the steps you take. What is Data Collection? Data collection is an organized way of

An Interview with Michel Tshuma

An Interview with Michel Tshuma

Michel Tshuma – An African Young Entrepreneur Making A Change & Taking Matters In Her Own Hands Michel Tshuma was interviewed by the Founder of

Market Research & Market Analysis

Market Research & Market Analysis

What is Market Research? Market research is the process of collecting data about different aspects of your business. These data include your buyers’ personas, target audience,

Types of Innovation

Types of Innovation

In this article, the meaning of innovation, innovation Vs invention, and the types of innovation would be examined. What is Innovation? Innovation is creating new

Ideation: Prototyping

Prototyping

After brainstorming and exploring your business idea, prototyping follows. What is a Prototype? A simple definition of a prototype is a model or sample of