What is PESTLE Analysis? A PESTLE analysis is a method for analyzing the main factors affecting an organization from the outside. They are the acronyms

What Is A Minimum Viable Product? Eric Ries, the author of Lean Startup concept defines a minimum viable product as: “a version of a new

What is an Empathy Map Canvas? An empathy map is an easy, convenient visual that contains information about a user’s actions and feelings. It’s a

What is Customer Profiling? Customer profiling is the method of defining and explaining merged databases of your potential customers, subdivided focusing on various criteria such as behavioral,

What is Customer Discovery? Customer discovery is the means of focusing on the four blocks of the lean canvas (customer segment, problem, solution, and unique

Just as it has been established that there are different methods of data collection. It is advisable to go for primary data because you get

After collecting data from all your sources, the next thing to do is to analyze them. What is Data Analysis? Data analysis is a process

During the process of market research, data collection is among the steps you take. What is Data Collection? Data collection is an organized way of